Tag Archives: Relationship marketing tactics

Trust as a Marketing System, Not a Brand Value

trust-based marketing frameworks

Public confidence has collapsed across American institutions. Only 28% of people trust U.S. institutions today. Congress sits at a dismal 8% approval. The Supreme Court rates just 23%. Media trust hovers around 18%. This represents a dramatic shift from 1964, when 77% trusted the federal government. The modern world faces a serious trust vacuum. Consumers …